Your face is on the About page. Your name is on every press release. The one thing missing from your customer touch program is your handwriting on the card. Heldink captures it once, drafts each note from a few words of context you provide, then — after you approve — writes every card in your actual hand. Same posture you take when you write the ones that matter most. None of the time.
Five steps. The first two happen once when you set up. The last three repeat for every batch. Assisted drafting gets the words right in your voice; your hand makes the card unmistakably yours. Minutes of your time for an evening's worth of cards — none of the shortcut a recipient can detect.
One-time setup. We ship a Founders Edition Kit — smartpen, branded template paper, quick-start guide. Yours to keep.
Sit down with a morning coffee. 20 minutes. The smartpen captures every stroke, every loop, every pen lift on real paper.
Within 48 hours your handwriting is ready to send. From here on, every card you approve goes out in your actual hand — same posture you take when you write the ones that matter most.
Tell us what the batch is for and add one personal detail per recipient — what's true about this person. We draft each note from your context in your voice. You skim, edit where it matters, approve. Minutes of your time for what used to be an evening.
Each card is written with a real rollerball pen on 300 gsm stock — every stroke from your captured handwriting. We address the envelope and put it in the mail for you.
You already know the moments. Some get written; most get queued and never sent. Heldink is for closing the gap between intent and follow-through, in your actual hand.
The $50K, $250K, or $1M+ deal closes. Your CSM sends the welcome packet. You send the card. The customer keeps it on the desk.
An incident hits the C-suite. The customer expects compensation. They don't expect a personal card in your actual hand the next week. That's the artifact that flips the relationship.
Year 1 with a customer. Year 3. Their IPO. Their acquisition. The first time they appear on the Inc 5000. These moments mark themselves on your calendar but rarely on theirs — unless you take the moment.
Welcoming a new VP. Thanking a board member after a productive meeting. Recognizing a long-tenure employee on their work anniversary. The internal touches that compound culture over years.
There are services that send handwritten cards on your behalf. We're the only one that sends cards in your handwriting — the one your customers recognize from your annual letter, your conference whiteboard, your podcast notes.
We send 300 personal notes a year to customers and partners. For ten years they went out under my signature but not in my hand. I always knew that. I assumed my customers didn't. Then the first Heldink card hit one of our biggest accounts and the GC called me — not emailed, called — to thank me. She'd never done that before. The difference was that the writing actually looked like mine.[Founder customer name]Founder & CEO · [B2B SaaS company]
You write on branded template paper we ship. The pen reads a microscopic dot pattern on the paper to track every stroke. Data syncs via Bluetooth. You keep the pen.
You do — with assistance. You set the context for the batch (what it's for, your voice, your tone). For each recipient, you add one detail you know about them. We draft a note per recipient from your input; you skim, edit, and approve. The personal knowledge — your relationships, what matters — comes from you. Drafting at scale comes from us. Final words are always yours.
For most senders, a 50-card batch is 15–25 minutes of review. The drafting happens before you sit down; you're approving, not composing. Compared to an evening per twenty-card batch, that's the point.
Your signature is captured separately during template setup. It's written as a single unit at the end of every card — same hand that signs your engagement letters.
A pen-and-paper writing machine holds a real rollerball pen and writes each card on premium card stock — every stroke from your captured hand. Not printed. Not a font drop. The same motions you'd have made if you'd written it yourself.
Yes — Founders Edition Kit includes a digital file of your handwriting for personal use (a quiet bonus, not the headline). The product is the card; the file is yours to keep.
Card body text is processed and discarded after the card is written. We do not retain customer names, addresses, or note content beyond the fulfillment cycle.
Reserve a Founder spot. We'll be in touch within 48 hours to schedule a 15-minute walkthrough.
Reserve a Founder spot